"Art player", Javier Mariscal
Javier Mariscal
Homepage
http://www.mariscal.com/en/home
Interview
http://www.vondom.com/designers/javier-mariscal/
From Website
http://www.mariscal.com/en/about-us
Javier Mariscal, who was born in Valencia in 1950, has developed his professional career in Barcelona. The Mediterranean culture of both cities is revealed in his work: he has inherited the hedonism, optimism and symbolism that characterise his designs from it, as well as the vibrant range of colours and his poetic approach. Before dealing with projects from a multidisciplinary point of view became a recognised value, his professional activity was already highlighted by moving from one discipline to another without complexes, thanks to his untiring curiosity and his passion to innovate to contribute to make everyday life more interesting, easier and friendlier.
The creation of Estudio Mariscal in 1989, made up of a team of specialists who closely collaborate with him, allows him to deal with integral projects. Mariscal has international projection and great media repercussion due to the fact that he knows how to communicate directly with the general public, as does his work. His great speciality is drawing, therefore his attitude when faced with any commission is an artistic one, using a universal, timeless language which adds value, uniqueness and emotion to his projects. His boldness parallels the great challenges he has taken on, from the mascot for the Barcelona Olympic Games to the overall design of an extremely luxurious hotel or the creation and direction of the film Chico & Rita.
After 30 years of positive experiences, we can affirm that our clients can trust us; our curriculum is our greatest guarantee. We deal with commissions involving large dimensions and great complexity, integral projects which bring together all the disciplines of design and, also, more specialised commissions, and to do so we have an excellent team of specialists.
We create friendly creatures with whom it is easy to live, images that delight one's eyes, products to be used and enjoyed, and physical and digital spaces in which artistic intervention and design provide feedback. Our work communicates talent, excitement and optimism. Our stance is for a free, critical, creative attitude to contribute towards improving the present and to guiding the future with imagination and sensitivity.
From Book
Masters of Design: Logos & Identity
Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.
Javier Mariscal's approach comes from the point of view or creating images. His firm, Estudio Mariscal, works in a broad range of media from painting to interiors to support the message or the identities they created. Mariscal express himself through a personal language that is complex in its intention and simple in its declaration. The work is often contradictory, innocent, and provocative at the same time. He maintains a commitment to innovation and taking risks with logos and identity systems.
Javier Mariscal's approach comes from the point of view or creating images. His firm, Estudio Mariscal, works in a broad range of media from painting to interiors to support the message or the identities they created. Mariscal express himself through a personal language that is complex in its intention and simple in its declaration 선언/진슐/발표. -개인적인 언어로 의도는 복잡하지만 표현은 심플하게
The work is often contradictory모순되는, innocent, and provocative도발적인 at the same time. He maintains a commitment약속 to innovation and taking risks with logos and identity systems.
Within the work of Mariscal produces is an inherent sense of delight, which may seem to be a light touch in a serious corporate setting. This presence of delight, however, is the experience that makes Mariscal's identities fresh, surprising, and memorable
마리스칼이 만들어낸 작업은 기쁨을 내제하고 있다. 심각한 기업 설정에 가벼운 터치로 보일 수 있는. 기쁨의 존재는 하지만 마리스칼의 정체성을 신선하고 놀랍고 기억할만하게 만든다.
Well-tailored Logos
로고에 대해 논할때 마리스칼은 농담을 한다 "로고는 사람같아요. 어떤것을은 당신이 좋아하고 친구가 되겠지만 다른 어떤것은 보고싶지도 않을겁니다. 로고에서 가장 최악의 경우는 굉장히 이상한 경우에요. 그들은 항상 똑같아 보이지만 당신은 관계가 잘 되고있는건지 악화되고 있는건지 알 지 못합니다." 이 유머와 위트는 마리스칼의 로고 작업에 구석구석 수며들어있다. 그의 과정은 클라이언트의 문제 해결에서 시작하고 그의 언어로서 적합한 정체성을 준다. "Tailored suit"같은. 마리스칼은 강한 시각적 스타일을 갖고있다 형태를 로고로 포함시키는. 특징적으로 그의 클라이언트들은 그들의 비지니스가 그의 스타일에 잘 맞을거라 믿기 때문에 그를 찾아온다. 디자이너 간의 흔한 질문 "어떻게 그들(기업)이 이걸 하게 허락했나요" 그의 로고의 경우를 보면 그는 문제를 해결하고 그것이 성공할 것 이라는 시작이 확실하다. 그 만의 비전과 클라이언트에게 비전을 전하는 능력은 넓은 범위의 로고를 만들어냈다.
그는 마크보다는 심볼(상징)에 대한 확실한 선호가 있었다.
clear 하고 심플한 색 선택은 어수선한 혼돈속에서 비주얼을 유지한다. 로고가 구석에 표시된게 아니라 항상 커뮤니케이션의 중심이 된다.
"Logo should be communicative, transmit a series of messages about the product, the activity or the person it is representing.
Magazine Article
"PROFILE: Javier Mariscal", 2009, Design Week, vol. 24, no. 24, pp. 13.
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